Vision

To be the most preferred web development entity for small enterprises.

Mission

To provide affordable, easy accessible web development services to small enterprises by graduates.

Objectives

The objectives of MSV TECH are as follows:

Target Market Segment Strategy

MSV TECH will focus the majority of sales and marketing efforts toward attracting small businesses. The reason for this decision is simply the low amount of services available for a market with such a high demand. In addition to the very promising supply and demand ratio, it is also technically easier and less expensive to market to and attract small website projects than larger projects because they will be carried out by students with the assistance of experienced lecturers. 

Market Needs

The need for small business Internet services has existed for several years. Small businesses and start-up businesses alike are migrating onto the Web at an astonishing rate and making their online presence a higher priority than in earlier years. We have noticed an enormous hole however in the small business services that are currently available hence we decided to tap on that market as a quick and sustainable solution for students placements. Without a doubt, there is a need for custom, high-end, dynamic services designed exclusively for small businesses. At this point, the majority of our competitors are offering services tailored around big business, to small business owners, or they are offering the exact opposite, one-dimensional type services. While every small business has now recognized the need for having a presence on the Internet, many do not know where to start, how much it will cost, or even how it will benefit their company. It has been our experience by talking to small business owners that the decision to take advantage of the Web is not a matter of 'if' but a matter of 'when.' 

Market Trends

An important market trend right now is the one toward aggressive online and website marketing. Although many small businesses are still waiting to gain an Internet presence, those who already have are beginning to look for more options along the lines of improving their existing efforts. We believe that in the upcoming years, small companies especially, will start to look for more ways to increase the traffic to their websites, this becomes a good sign that the entity will run over a longer period, and sustainability is what will be striving for. Another important trend is the overall merging of daily use of social media as a form of business operations. Just as the majority of large companies have already started to use social media to handle interoffice tasks, we believe that many smaller companies will begin to realize the time and money saving advantages to this strategy.

Market Growth

Our target market has been growing and expanding toward as we see more small businesses being registered together with an influx of non-profit organisations. In addition, below are supporting facts on our target market growth according to the Small Enterprise Development Agency

Our Products & Services